Digital Marketing Executive in Central London - Health and Fitness Industry

£35,000 + benefits

Location: Central London (hybrid, two to three days a week in the office).

Our client is a well-established and growing name in the health and fitness industry, with clubs in locations across the UK. They're looking for a Digital Marketing Executive to help drive the paid media, SEO and AI-led strategies that fuel lead generation and member acquisition across their network.

This is a genuinely varied role for someone who wants to get hands-on across Google, Meta, AI search and website performance, rather than being boxed into one channel. You'll be trusted to test, optimise and report on campaigns that have a direct impact on how well individual clubs perform, working closely with a wider network of club partners who rely on strong, data-led marketing support to grow.

On offer is a salary of £35,000 plus benefits, a hybrid working pattern, and genuine scope to shape how AI and automation are used across the marketing function as the team continues to evolve.

Working pattern: Hybrid, with two to three days a week based in the Central London office and the remainder working remotely.

Key responsibilities:

• Campaign management: Support in building and managing Google and Meta ad accounts for new and existing club partners.

• Optimisation and testing: Recommend and implement A/B tests, audience refinements and creative optimisations to improve lead quality and cost efficiency.

• SEO and website optimisation: Support ongoing SEO strategy and website updates, ensuring content is optimised for visibility and conversion.

• Ad copywriting: Write engaging, persuasive ad copy tailored to paid campaigns across Google and Meta.

• AI integration: Use AI-powered insights to support campaign optimisation and ad creative generation, staying up to date with AI advancements that improve marketing efficiency.

• Reporting: Monitor and analyse weekly advertising performance and prepare monthly reports for club partners, highlighting results, insights and next steps.

• Collaboration: Work closely with the wider marketing team to align digital activity with brand campaigns and member acquisition goals.

About you:

• Experience: At least two years in a paid media or digital marketing role, whether agency-side or in-house.

• Platform knowledge: Confident using Meta Business Manager, Google Ads and GA4.

• Analytical mindset: Strong at interpreting data and turning it into clear, actionable recommendations.

• Communication: Excellent written skills with a flair for crafting engaging ad copy.

• Curiosity: A genuine interest in using AI tools for campaign optimisation, automation or creative development.

• SEO knowledge: A solid grasp of SEO principles and best practice.

• Approach: Highly organised, proactive and always keen to explore new tools and testing opportunities.

• Bonus: A passion for fitness, lifestyle or consumer marketing is a plus, though not essential.

What's in it for you:

• A salary of £35,000 plus a benefits package.

• Hybrid working, with flexibility built into the week.

• The chance to work across a live network of clubs, seeing the direct impact of your campaigns on club performance.

• Genuine scope to lead on AI adoption and new marketing tools as the function grows.

• A generous holiday allowance, plus bank holidays.

Your recruiter for this role is Becky Hopkinson, Senior Account Manager at Love Recruitment, and can be contacted simply by applying for the role below. Becky and Love Recruitment specialise in recruitment across the fitness and leisure sector and work on a number of roles within the industry. If you're keen to be considered, please 'Apply Now'.