Key Account Manager in the UK - Premium Fitness Equipment Brand

£40-45k (experience dependent) + strong OTE and car allowance

Location: Home based, covering the UK with regular travel to clients across the country.

Our client is a premium fitness equipment brand, trusted by commercial gyms, health clubs, high-performance facilities and universities. They’re looking for a Key Account Manager to look after their UK key accounts, a portfolio of multi-site gym and health club groups, and to win new ones.

This is a role for someone who loves the relationship side of sales. You’ll be the go-to person for each partner, from the boardroom at head office to the club managers, personal trainers and members on the gym floor. You’ll also have real freedom to grow the portfolio and bring new multi-site operators on board.

On offer is a £40-45k base with strong OTE and a car allowance, a friendly and supportive team that gives you autonomy over your accounts, and genuine room to grow your sales career with a brand that’s expanding in the UK.

Working pattern: Full-time, Monday to Friday, home based with frequent UK travel to clubs and partner head offices and occasional overnight stays.

Key responsibilities:

• Account ownership: Be the main point of contact for each UK key account, building trusted relationships with owners, operations directors, regional directors and procurement.

• Business reviews: Lead regular partnership reviews, write an annual plan for each account and forecast sales monthly.

• Club engagement: Visit every club, run quarterly roundtables with regional managers and keep the brand visible through launch events, activations and member offers.

• Commercial growth: Spot upsell opportunities across new openings, refurbishments and replacement cycles, and negotiate pricing, rebates and contract renewals.

• New business: Identify, approach and win new multi-site gym and health club groups across the UK, building a healthy pipeline of quotes and tenders.

• Account administration: Keep orders, warranty cases, service requests and CRM records accurate, working closely with customer service and logistics.

• Industry presence: Represent the brand at trade shows, partner events and industry networking events.

About you:

• Experience: You have at least three years in key account management or B2B account sales, ideally with multi-site customers.

• New business: You have a proven track record of opening and winning new B2B accounts.

• Relationships: You build trust easily at every level, from head office to site teams.

• Organisation: You can handle a high volume of orders without losing sight of the bigger plan.

• Commercial confidence: You’re comfortable negotiating pricing, rebates and contract terms.

• Systems: You’re at ease with CRM and ERP systems and Microsoft 365.

• Travel: You hold a full UK driving licence and are happy to travel regularly.

• Desirable: Experience in the fitness, health club or sports equipment industry, a personal training or coaching background, or experience running events and activations would be a real bonus.

What’s in it for you:

• A £40-45k base salary with strong OTE through commission and bonus.

• Car allowance.

• Health insurance.

• Freedom and autonomy in how you manage your portfolio.

• A supportive team across the UK and internationally.

• Clear room to progress your sales career with a growing premium brand.

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment across the fitness and leisure sector and work on a number of roles within the industry. If you’re keen to be considered, please ‘Apply Now’.