Head of Fitness Event Development in London

Full time office based role in London

Up to £60k basic salary, annual company bonus scheme + fantastic culture and benefits

Are you an ambitious, commercially minded leader with a passion for fitness and a flair for concept/ brand development? We’re on the lookout for a Head of Fitness Development to lead the evolution of an exciting, music-fuelled fitness events concept. If you thrive on creating standout experiences, driving strategy, and scaling bold ideas—this role is for you.

About the Role

This is a rare opportunity to lead a cutting-edge fitness concept into its next phase of growth. You’ll shape the strategic direction of a dynamic fitness product with music and social engagement at its core. Starting in London with plans to expand internationally, your mission is to revolutionise the way people experience competitive fitness.

This role will suit a senior professional from the fitness industry—someone who understands the nuances of brand development, event operations, and commercial performance. You’ll combine creativity with commercial acumen to bring large-scale, immersive events to life while growing the business sustainably and strategically.

Key Responsibilities

Strategic Growth & Product Innovation

• Develop and execute the business plan to launch and grow a new flagship fitness event in London, with a roadmap to scale across global markets
• Refine and evolve current offering, ensuring it stays innovative, competitive, and culturally relevant
• Work cross-functionally with design, finance, and other teams to enhance the product experience
• Explore and implement different monetisation models, partnerships, and scalable distribution strategies

Event Development & Operations

• Lead the end-to-end execution of live fitness events, including venue sourcing, staffing, logistics, and on-the-day operations
• Drive continuous innovation in event delivery to captivate both new and returning audiences
• Ensure operational excellence while delivering a high-impact, community-driven experience

Brand Expansion & Partnerships

• Identify and launch brand extensions such as merchandise, licensing, and strategic collaborations
• Forge influential partnerships with fitness influencers, music artists, and wellness brands
• Stay ahead of trends in fitness, music, and consumer experience to keep the brand on the cutting edge

Marketing & Commercial Leadership

• Lead the development of integrated marketing campaigns in partnership with digital and social teams to drive awareness, engagement, and ticket sales
• Own the P&L including forecasting, budgeting, and financial reporting
• Deliver regular performance insights and strategic recommendations to senior stakeholders

You’ll Be a Great Fit If You Have:

• A strong network and background in the fitness industry—preferably linked to event execution, boutique studios, competitions, or experiential fitness
• Demonstrated ability to launch or scale fitness-related products or experiences
• A track record in brand innovation, partnerships, or community growth
• Deep understanding of P&L management, forecasting, and strategic planning
• Strong commercial instincts, plus creativity to deliver compelling brand extensions
• Confident leadership style with experience managing and motivating diverse teams
• Passion for blending fitness, music, and culture into a vibrant experience

What’s in It for You?

• The chance to lead a unique concept with global ambition
• Creative freedom to shape the brand, events, and customer experience
• Collaboration with like-minded innovators in fitness, music, and entertainment
• A vibrant, purpose-driven culture that celebrates bold ideas and team wins

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness and leisure sector and work on a number of jobs in the fitness industry. Apply now and be part of a team shaping inclusive, high-performing leisure services.