Digital Marketing Executive

Location: Remote - occasional site visits

Salary: £35,000 + benefits

We are looking for a Digital Marketing Executive to support in delivering high-performing digital strategies that drive lead generation and member acquisition for our clients network.

You’ll play a key role in building, managing, and optimising paid campaigns across Google and Meta platforms, AI search and the website, identifying opportunities to improve performance and test new approaches. With a data-driven mindset and creative eye, you’ll help ensure our franchisees receive strong marketing support and measurable results that contribute to club success.

Responsibilities in the role:

Campaign Management:
Support in building and managing Google and Meta ad accounts for new and existing franchisees.

Optimisation & Testing:
Recommend and implement A/B tests, audience refinements, and creative optimisations to drive continual improvement in lead quality and cost efficiency.

SEO & Website Optimisation:
Support ongoing SEO strategies and website updates, ensuring content is optimised to improve visibility and conversion.

Ad Copywriting:
Write engaging and persuasive ad copy tailored for paid advertising channels across Google and Meta platforms.

AI Integration:
Leverage AI-powered insights to support campaign optimisation, and ad creative generation. Stay up to date with AI advancements that can enhance marketing efficiency and performance.

Reporting:
Monitor and analyse weekly advertising performance, identifying trends, insights, and optimisation opportunities. Prepare and deliver monthly performance reports for franchisees, highlighting key results, insights, and next steps.

Collaboration:
Work closely with the broader marketing team to align digital activity with brand campaigns and member acquisition objectives

What we are looking for:

•Minimum 2 years’ experience in a paid media or digital marketing role (agency or in-house).

•Proficient in Meta Business Manager, Google Ads, and GA4 (Google Analytics 4).

•Strong analytical skills with the ability to interpret data and make actionable recommendations.

•Confident using Excel/Google Sheets for data analysis and reporting.

•Excellent written communication skills with a flair for crafting engaging ad copy.

•Experience or strong interest in using AI tools for campaign optimisation, automation, or creative development.

•Knowledge of SEO principles and best practices.

•Highly organised, proactive, and eager to explore new tools, trends, and testing opportunities in the digital landscape.

•Passionate about fitness, lifestyle, or consumer marketing (preferred but not essential).

Your recruiter for this role is Becky Hopkinson, Account Manager at Love Recruitment and can be contacted simply by applying for the role below. Becky and Love Recruitment specialise in recruitment for the whole fitness sector and work on a number of jobs in the fitness industry. If keen to be considered, please ‘Apply Now’.