UK Sales Director - Align-Pilates & Merrithew

Evesham based (hybrid working available after first 4 weeks - 3 days a week in the office and 5 days a week to start with)

£60-70k (experience dependant) plus bonus and travel expenses

Are you a high-calibre sales leader with a passion for the fitness and wellness industry? At Align-Pilates, we have been a leading provider of commercial-quality Pilates equipment since 2010, dedicated to making high-quality apparatus accessible and affordable globally. Now part of Merrithew, we are expanding our global presence and driving innovation across 28 countries.

We are seeking a Sales Director to spearhead our UK operations, managing commercial product lines for both Merrithew and Align-Pilates. This is a pivotal role for an entrepreneurial leader ready to grow an inbound and field sales team across diverse segments—from boutique studios and fitness clubs to hospitality and rehab centres.

What You’ll Be Doing:

As Sales Director, you will bridge the gap between high-level strategy and hands-on execution.

Sales Leadership & Strategy

• Collaborate with senior team to prepare annual budgets, revenue projections, and growth strategies for the UK

• Establish and track KPIs across key market segments to increase market share and ensure profitability

• Manage and develop the internal and field sales teams to hit annual objectives

• Personally oversee key strategic partnerships, resellers, and major accounts

Marketing & Collaboration

• Work closely with the Marketing team to align channel-specific campaigns with sales goals

• Help develop a "Sales Playbook" and case studies for sectors like Boutique Pilates, Fitness Clubs, and Hospitality

• Recommend and attend key international trade shows and events to secure new business

Team & Operations

• Build and coach a high-performance team, conducting regular performance reviews and managing workloads

• Oversee CRM development (Salesforce) to increase reporting efficiencies and pipeline management

• Sales forecasting

About you:

We are looking for a "black belt" in sales management who thrives in fast-paced environments.

• Experienced Leader: We are looking for a strong people manager with proven examples of leading and coaching high-performing teams

• Industry Expert: You have a proven track record in business development with established buyer contacts in the fitness club and hospitality sectors

• Systems Minded: You are proficient in CRM systems (specifically Salesforce) and the MS Office suite to drive performance

• Growth Focused: You possess strong business judgement and the ability to articulate high-impact initiatives to stakeholders

• Mobile: You are willing and able to travel for key international trade shows and client visits. You must be able to come into our Evesham Head Office at least 3x times per week (this is a non-negotiable).

Why Join us?

• Shape the Future: Play a lead role in the continued growth of a global leader in the Pilates industry

• Autonomy & Collaboration: Work in an entrepreneurial environment where your ideas directly impact the annual marketing and sales plan

• Comprehensive Portfolio: Represent a world-class range of equipment

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please ‘Apply Now’.